 "WhatsApp")
WhatsApp on Saturday said it is launching its 'It's Between You' brand campaign in the country showcasing stories about how Indians are using the Facebook-owned platform to communicate in a secure manner.
WhatsApp collaborated with Bollywood director Gauri Shinde along with BBDO India to create two 60-second ads that highlight how its features like texts, video calls or even a voice message (which is end-to-end encrypted) help replicate in-person conversations, it said in a statement.
With over 400 million users, India is among the biggest markets for WhatsApp.
"The campaign narrates real stories about how Indians communicate daily on WhatsApp with their closest
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