WhatsApp makes a move towards e-commerce, rolls out a shopping button

The WhatsApp button will let users browse through a catalogue offered by a business

WhatsApp has launched a new shopping button on its app that will allow users to browse through a business' catalogue, the Facebook-owned messaging service said in a press release.

With the new feature, people will be able to see a storefront icon, right next to the business' name. This will make it easier for users to discover a catalogue and look at what goods or services are offered, WhatsApp said in the emailed release. Earlier, users had to click on the business profile to see if it offered a ready list of items. The button will also help businesses boost