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Anything from flight tickets to delivery updates by e-commerce companies would soon land in your WhatsApp inbox, as the American chat major is broadening its focus. What had started as an instant messaging and online chat service on smartphones, mostly for the young, some eight years ago is now turning towards businesses in a big way to monetise the platform. For that, Mountain View (California)-headquartered WhatsApp is clearly tapping the India market with over 200 million active users.
The world’s largest chat application has already entered into tie-ups with travel portals such as MakeMyTrip and Goibibo in India. It is
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