WhatsApp sharpens business pitch with efficient bouquet of services

With big brands testing out their business interface, the social messaging app seeks leverage for the vast cache of conversations on its platform

A month ago, as the pandemic extended its grip over the country and the lockdown tightened its stranglehold on businesses, ICICI Bank looked for a way to keep its operations flowing smoothly. It turned to WhatsApp to set up a virtual shop and helpline for its customers and now, ICICI Bank says, it has close to a million users. The platform has not just offered easy reach, it has also helped the Bank track its customer usage to provide a more efficient bouquet of services.

For WhatsApp, the past two months have opened up the doors to several big brands;