 "sugar")
Forty-eight-year-old Narendra Murkumbi is different from his counterparts in the sugar industry. Unlike most businessmen running the top sugar companies, Murkumbi happens to be a first generation entrepreneur who set up one of the most profitable sugar firms along with his mother, Vidya Murkumbi.
Renuka Sugars, founded in 1998, is named after the eponymous goddess in Belgaum district, the home town of Murkumbis. This was four years after he graduated from IIM, Ahmedabad. Having travelled widely in the farmland with his father, a distributor for Tata Chemicals, he was keen to be in the agri-business. He had a short experiment
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