When journalistic standards drop, many stop following news: David Kenny

David Kenny, head of Nielsen, talks to Vanita Kohli-Khandekar during his visit to India this week

David Kenny, 61, the head of the (estimated revenue) $3.5 billion Nielsen, one of the world’s largest audience analytics companies, is at the centre of every major disruption the media business is seeing. Earlier this week, Nielsen launched a consolidated metric for measuring linear (television) and on-demand (streaming) audiences. Vanita Kohli-Khandekar spoke to Kenny on his visit to India this week. Edited excerpts: 

What are your priorities and challenges?  

Our number one passion is to evolve the methodology so we can do streaming and linear together in both video and audio. Ultimately what we are really measuring is time. Everybody thinks we