| Whirlpool lines up Rs 80cr for new products |
| BS Reporter / Hyderabad May 10, 2007 |
| Whirlpool of India, a subsidiary of global home appliances major Whirlpool Corporation, has lined up investments to the tune of $20 million (around Rs 80 crore) for introduction of new products over the next 18 months. The company has also earmarked Rs 70 crore towards advertising and market spend for the current year. According to Shantanu Das Gupta, vice-president (marketing), Whirlpool is targeting to become the Indian market leader in the refrigerator category. At present, the company has a 25% share in the refrigerator market, about 4.5% less than that of LG Electronics India, the current market leader. |
