Who wins? Amazon's single-brand strategy vs Flipkart's multiple offerings

Flipkart disadvantaged with multiple offerings that don't help in differentiation but add to costs

With all that has happened, and continues to happen in the turbulent and ever-changing world of mergers and acquisitions, Flipkart is all set to be the owner not only of its own brand but also of Snapdeal, eBay, Myntra and Jabong. 

Sachin and Binny Bansal — both Chandigarh boys and later IIT-D alumni — sold a copy of the book Leaving Microsoft To Change The World to a customer from Hyderabad in 2007. In the process, they launched what is today known as India’s top e-commerce destination, and brand — Flipkart. 

Along the way, the Bansals acquired WeRead, a social