Why iPhone is losing the race and Apple needs to rethink its India strategy

With 96% of the total smartphones sold in India during the January-March quarter being 'made in India', Apple's share shrinks further as the majority of its smartphones are still imported

With Apple shipping less than 1 million iPhones in the first half of 2018, which is fewer than 2 per cent of the estimated 60 million smartphones that were shipped in India during the same period, Apple seems to be struggling to compete with its rivals in the country, reports The Verge.

According to the report, Apple's rival Samsung shipped 17.4 million while Xiaomi shipped 19 million smartphones to India in the same time period.

The Verge reports that this slump in iPhone sales comes after a steady growth in the numbers for the company during 2016 and 2017 when