Why Mukesh Ambani's Reliance, not Walmart, is Amazon's real rival in India

The core contest comes down to warehouses as foreign-funded firms aren't allowed to hold e-commerce inventory in India

It’s time the Amazon.com Inc. boss took notice of his real rival in India, the only billion-strong consumer market open to Western tech firms. While Walmart Inc.’s acquisition this year of Flipkart, a homegrown e-tailer, might have given the impression that the battle for India would be an all-American contest, a new national e-commerce policy doing the rounds in New Delhi should disabuse Bezos of that notion. 

If the draft policy becomes a law, the oil-to-telecom tycoon who’s India’s richest man will emerge as the most formidable challenger to the wealthiest person on the planet.

The core contest comes down