Why photo, video sharing platform Roposo is the bellwether for social apps

It has successfully managed to break into the next level of Indian customers that Facebook and Google have been struggling to do

Towards the end of last year it came in two tranches. Reports speculated that it was a down round — that is, when a company raises capital on a valuation lower than the previous round. A month later, the second part of the fund-raise landed and it was not. Roposo, the regional language social network, had raised money almost 18 months after it first pivoted from a social commerce app to a social networking platform. The investors, Tiger Global and Bertelsmann, together put in around $11 million. 

Roposo in the grand scheme of things is not a big player. It has