Why Reliance opted out of TV rights in battle for IPL media rights

Viacom18 paid 238 billion rupees ($3.1 billion) for the rights to stream the IPL tournament, one of the world's most-watched sporting events, almost on par with what Disney shelled out

Mukesh Ambani’s group ultimately dropped the pursuit of television broadcast rights to India’s top cricket league that Walt Disney Co. secured for $3 billion as the Indian conglomerate saw limited opportunity for long-term profit from the legacy platform.

The joint venture between Ambani’s Reliance Industries Ltd. and US media giant Paramount Global instead focused on winning the rights to digitally stream the lucrative Indian Premier League, betting its advertising revenue will be four-fold bigger than that for TV in five years, a person familiar with the group’s strategy said. The view was that television would struggle to deliver double digit growth,