Why Super apps have become flavour of the season for corporate India

It’s the season for super apps — the umbrella platform that accesses multiple mini-apps — for corporate India. While Tata, Reliance and Paytm have elaborate plans including global tie-ups, a host of start-ups are eyeing these platforms to expand their customer bases at the lowest possible cost.
 

A few weeks ago, Tata group Chairman N Chandrasekaran said the group was working on a super app for a December/January release. The app would initially integrate the group’s consumer services on one platform and eventually expand to include groceries and food, lifestyle, financial services, healthcare, education and so on.
 

What the Tata