Denmark-based Widex, a leading digital hearing aid manufacturer, which has manufactured digital hearing aid for new-born babies, believe hearing problems in new-born child could be addressed if diagnosed at early stages.
Shakeel H. Rizvi, G M, Marketing Communications, Widex India, a fully-owned subsidiary of Widex, maintained Widex has introduced Widex Baby 440 product, which could offer hearing solution to new-born babies.
With 1 in every 1,000 child born with hearing impairment, it is essential for the parents to conduct an acoustics test so a child’s hearing condition could be ascertained.
Rizvi said Widex Senso Hearing Centres offered facilities to parents for helping them conducting special Otto Acoustics Emission Test (OAIT) to ascertain if child is born with any hearing problem. In case the child has some problem, he could be put on hearing-aid device with right amplification so the listening part could be addressed.
Widex India did a business of Rs 30 crore in the last financial year and expects business to reach Rs 32-34 crore this year.
The increase in turnover has been fuelled by opening of 3 new stores and launch of new products.
In addition to opening three new centres in Kolkata, Hyderabad and Kochi, Widex also has introduced new range.
This year, Widex introduced the Clear440 range of hearing aids, which combine high quality sound, processing and reproduction to create the seamlessness of natural hearing. The Clear440 has brought a new element in hearing-aid technology to hearing-aid users in India.
Widex India is marketing its hearing aids through dealers in all the major cities of the country as well as its own diagnostic and dispensing centre — Senso Hearing Centres.
Widex India that has 31 centres (all company-owned) plans to add couple more in 2011.
