Cast out in a country that ranked as its biggest downloader (more than its parent nation, China) in the first quarter of the year, TikTok is facing its biggest crisis in a market that was never an easy ride. Can it make its way back from the cold?
Caught in the crossfire of a border conflict between India and China, the video-sharing app is no stranger to controversy, and experts say that the ban is more likely a negotiation tactic between governments and it may do well to just wait and watch. But the challenge this time around is different