Business Standard

Will ban on TikTok be the final straw that breaks its controversial run?

The video-sharing app is no stranger to controversy, and experts say that the ban is more likely a negotiation tactic between governments and it may do well to just wait and watch

Tiktok has built a formidable reputation among brands and is sought after as much for its ability to keep the young hooked and entertained
Premium

Tiktok has built a formidable reputation among brands and is sought after as much for its ability to keep the young hooked and entertained

T E NarasimhanSai Ishwar Chennai
Cast out in a country that ranked as its biggest downloader (more than its parent nation, China) in the first quarter of the year, TikTok is facing its biggest crisis in a market that was never an easy ride. Can it make its way back from the cold? 

Caught in the crossfire of a border conflict between India and China, the video-sharing app is no stranger to controversy, and experts say that the ban is more likely a negotiation tactic between governments and it may do well to just wait and watch. But the challenge this time around is different

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in