Will Raymond's foray into small town India dilute its brand exclusivity?

Rooted in tradition, Raymond is looking to grow by penetrating tier III and IV towns rather than making a dash online

Paul McCartney was known to have said that a good tune was one that one could sing or whistle to, right after one has heard it. One of the most recognisable tunes associated with an Indian brand is Raymond and its "representative", the Complete Man. The musical tune that has stood by Raymonds over the decades and has become a signature of the brand is originally from the work Traumerei from Kinderszenen Op 15 by Robert Schumann. The piece became famous at the end of World War II when radio stations across the world played it to signal the end