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Will reshuffle bring back growth at Wipro?

Experts believe that the reshuffle will help Wipro bring in fresh perspective, uncertainty may persist for some more time before a serious turnaround can happen

Itika Sharma Punit Bangalore
In a massive top-level reshuffle last week, Wipro, India's third-largest IT services firm, announced the exit of Anand Sankaran who was handling a major chunk of the company's overall business. Sankaran was senior vice-president, heading the company's India and West Asia business, apart from the global infrastructure services operations. Additionally, Wipro reallocated and added to the portfolios of some key officials including Shaji Farooq, Soumitro Ghosh, Jeffery Heenan Jalil, GK Prasanna and Bhanumurthy BM. These appointments will come into effect from January 1, 2014.

Even though the management overhaul is being seen by industry observers as a "meaningful" step, most of them would rather wait and watch before giving their thumbs up to the Bangalore-based IT services company. While experts believe that the reshuffle will help Wipro bring in fresh perspective, uncertainty is likely to persist for some more time before a serious turnaround can happen.

"Execution is the key. It is easier said than done because ultimately you are dealing with human beings, which is a variable," says Arup Roy, research director at Gartner, referring to the management reshuffles and organisational restructuring by Indian IT companies over the recent past.

"It is good that some companies are restructuring and realigning, but they will have to ensure that the transition happens smoothly."

To be sure, the organisational overhaul at Wipro started two years ago when the company decided to move away from its joint CEO model and made Kurien the sole chief executive. In April 2008, the company had shifted to a joint CEO model and elevated Suresh Vaswani and Girish Paranjpe to those positions. The move caused a lot of heartburn among some senior executives and the company saw several exits, including that of P R Chandrasekar (who subsequently joined Hexaware), Sudip Banerjee (left to join L&T Infotech) and Sudip Nandy (who joined telecom software maker Aricent).

Since Kurien took over as CEO, Wipro has undertaken several steps to combat its shrinking market share. In 2011, it realigned its organisational structure in order to make itself a simplified, industry-domain-led business. Earlier this year, it demerged its non-IT businesses into a separate entity to focus on its core IT business.

Over the past few years, many Indian IT companies have restructured themselves to ensure relevance in a changing market environment. For example, Infosys too changed its top-level management recently. While reshuffling may bring in some uncertainty in the near-term, most believe it is a positive move.

"Some management churn is good for a company as it helps to bring in fresh perspective and makes the company future-ready," says Manish Bahl, vice-president, Forrester Research.

In an email to employees, CEO TK Kurien said: "As the US and European economies look set to get back to growth, the financial services industry presents significant opportunities. Both India and West Asian geographies present great opportunities, even amidst a challenging social-political climate. In order to better address these opportunities, we are making the organisation changes."

Meanwhile, there are several theories doing the rounds on what prompted the reshuffle. Many industry observers believe it had nothing to do with Wipro's long-term growth plans. Calling it a "forced reshuffling", analysts claim that the company may have had to take the decision in an attempt to split the large portfolio that Sankaran was handling.

However, not everyone agrees. They claim that the resignation of one individual cannot prompt such a large-scale move. There is also a belief that the management reshuffle may have prompted Sankaran's exit.

"This kind of plan cannot be drawn out overnight, so it has taken longer than we would think," says a senior analyst at a domestic brokerage house "In fact, it is a possibility that under this rejig, Anand was given a portfolio that he did not approve of and decided to move out. Also, Wipro had to give people like Shaji Farooq larger portfolios than what they had earlier. So it seems to be a part of a well thought-out strategy."

 
Industry observers say the names that have come up after the reshuffle do inspire a lot of confidence in Wipro's future. "Most of the people who have been named in the restructuring are known to investors and are credible individuals," says a Mumbai-based analyst with a foreign brokerage.

Among others, observers say that the appointment of Farooq as the global head for the banking and financial services vertical is a good move by Wipro. Farooq was earlier heading advanced technologies & go-to-market transformation of the company.

Farooq had joined Wipro in August 2012 from Infosys, where he was heading the banking and financial services division in North America. Analysts believe he has a strong hold on the region and he is the 'best person' for the profile. Many also believe that prior to this reshuffle, he was under-utilised at Wipro.

Additionally, Ghosh and Prasanna, who are veterans with over 25 years of experience each at Wipro, are also expected to shine in their new roles as head of Wipro Infotech (India and West Asia business), and senior vice- president & global head for global infrastructure services and global head for product engineering solutions, respectively

In some sense, the recent reshuffle is the final step of the long-stretched overhaul process that started out in 2011. "We believe that the resignation of Wipro veteran Sankaran is the last leg of restructuring. New roles assigned to the members would unleash their strength in respective profiles," Shashi Bhushan, senior research analyst at Prabhudas Lilladher, said in a recent note.

Still investors are not letting their guard down yet. The cautious approach is largely a result of Wipro's lacklustre performance over the past several quarters. The company has failed to meet investor expectations on revenue growth, profit margins, client acquisition, and sales volume.

"Wipro continues to lag its large-cap peers in revenue (dollar revenue CAGR of 9 per cent versus sector average of 14 per cent from FY13E-FY15E) and earnings per share growth (16 per cent versus sector average of 23 per cent from FY13E-15E) due to stagnant application, development and maintenance revenues, continued loss of market share in the IMS (infrastructure management services) business and lack of traction in growth verticals," Goldman Sachs said in a recent report.

"We maintain sell on Wipro as we believe that while improving IT spending may benefit it too, it will lag peers," it added.

Kotak Institutional Equities also believes that Wipro will lag its peers for some more time, as the company has not been able to stem losses in core areas.

With years of restructuring and realignment behind it, the focus now shifts to growth.

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First Published: Oct 08 2013 | 11:01 PM IST

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