Wipro Consumer Care expands household products range

Company seeks to create newer consumption opportunities in household laundry segment with premium products across the wash cycle

Strengthening its portfolio in the personal and household care segment, fast-moving consumer goods major Wipro Consumer Care & Lighting has expanded its range of Safewash, the liquid detergent brand.

Anil Chugh, chief executive at Wipro Consumer Care, said, “We recognise consumer needs are dynamic and there is a steady preference for liquid detergents and fabric softeners among urban consumers. Our attempt is to create newer consumption opportunities in the household laundry segment with premium products across the wash cycle – both pre and post wash.”

Rising household income and lack of time has led to the penetration of