Wipro Consumer Care and Lighting has signed an agreement to acquire Nirapara — one of the largest-selling traditional food brands in Kerala — for an undisclosed sum, to foray into the food business category.
“This acquisition comes after Wipro’s announcement of its foray into the food business in India and its aspirations to become a significant player in the snack food, spices, and ready-to-cook market,” Wipro Consumer Care said in its release on Monday.
Nirapara was launched in 1976 and is known for its blended spices.
The acquisition will also give Wipro Consumer Care and Lighting an entry into the