When Apple unveils its new top-of-the-line iPhone on Tuesday, it isn’t just expected to offer features like infrared facial recognition and wireless charging for the first time.
The company will also enter new territory on price: The latest phone will start at about $1,000, compared with the $769 minimum for its current top phone, the iPhone 7 Plus.
“It’s a whole new threshold,” said Debby Ruth, a senior vice president at the tech consulting firm Frank N. Magid Associates. I really do think it’s going to make people pause.”
From the iPhone’s introduction a decade ago, Apple has always priced