With an eye on growth, Spencer's works on Natures Basket turnaround

Spencer's acquired a 100% stake in Natures Basket from the Godrej group in a Rs 300 crore deal last July

Over the last one year, Spencer’s Retail has been integrating the operations of Nature’s Basket by adopting cross-selling, replicating parts of the latter’s operations and rationalising of stores.

Spencer’s acquired a 100 per cent stake in Nature’s Basket from the Godrej Group for Rs 300 crore last July.

Shashwat Goenka, sector head - Retail and FMCG at RP-Sanjiv Goenka Group, said: “Over the last year, we have exploited synergies in multiple areas between both the companies, for cross-selling of private brands, gifting and a range of products which were unique yet complementary to each other’s offerings.”

The Healthy Alternative brand, for instance, was