ASCI is working on a set of guidelines for edtech sector: Subhash Kamath

In a Q&A, Subhash Kamath, the chairman of Advertising Standards Council of India (ASCI) highlights the challenges and opportunities that lie ahead for the council

Ad agency veteran Subhash Kamath took over as chairman of the Advertising Standards Council of India (ASCI) at a time when the industry was disrupted by the Covid-19 pandemic. This was September 2020. In the two years since, Kamath has put in place an ASCI 2.0 strategy. This has helped the advertising self-regulator sharpen its focus on digital and social media advertising; address concerns arising out of new-age categories such as edtech, gaming and crypto currencies as well as build greater awareness among ad agency professionals for self-regulation. In an interview to Viveat Susan Pinto, Kamath highlights the challenges and