With eye on small cities, Flipkart to introduce guided navigation in app

Upgrades are part of a larger effort on the product design side to attract new shoppers

Flipkart, India’s largest e-commerce firm, will introduce in-app guided navigation and multilingual labels in Hindi and some other Indian languages, in a major upgrade aimed at drawing non-metro users to buy online.

According to sources, the Walmart-owned retailer may roll out the upgrades to select users as early as next month and review gains in the run up to Big Billion Days, Flipkart’s annual flagship sales event, in September. 

The features are part of what is internally called “The Next 100 Million’, a banner term for projects and initiatives aimed at bring in first-time, non-English native users in tier-II, -III and -IV