Bharti Airtel aims to increase its share of 4G (fourth-generation) devices through a calibrated approach, rather than offering freebies like Reliance Jio.
The Sunil Bharti Mittal-led company has about 49 million broadband (3G+4G) customers. Jio has garnered over 120 million customers since its launch last September.
Free voice and data services by Jio were among the reasons for the rapid growth of customers on its network. Although the Mukesh Ambani-owned company has started charging for services, its tariffs are cheaper than those of its rivals.
“We are well positioned to pick up a higher share of 4G
The Sunil Bharti Mittal-led company has about 49 million broadband (3G+4G) customers. Jio has garnered over 120 million customers since its launch last September.
Free voice and data services by Jio were among the reasons for the rapid growth of customers on its network. Although the Mukesh Ambani-owned company has started charging for services, its tariffs are cheaper than those of its rivals.
“We are well positioned to pick up a higher share of 4G