With good end-of-season sales, this Christmas brings cheer to retailers

Advancing end-of-season sale has helped offline players counter e-tailers, who are offering deep discounts

The Christmas season this year appears to have brought much-needed cheer to offline retailers, grappling with the growing clout of online platforms.

Brick-and-mortar stores are seeing 20-25 per cent sales growth during the ongoing sale period, which has been advanced to counter e-tailers.

Some of the country’s leading department store chains such as Shoppers Stop, Lifestyle, and Central are saying they are seeing a good response to their end-of-season sale, which kicked off ahead of Christmas.

“The start of the season has been good and is also