With Milo's relaunch, Nestle builds a millennial track around its brands

A fresh launch for Milo, healthy noodles, and conscious digital-focused advertising is driving the Swiss multinational's plan for India

Last month Nestlé relaunched its malt-based drink Milo, just months after it signed up as the official energy drink for the popular Indian Premier League franchise Chennai Super Kings. A few months earlier, the company introduced three organic variants of its popular brands, including one for infants. To add to the talk of wellness and conscious snacking, the company has been working in a taste-plus-health tagline in its advertising for brands across its portfolio.

Nestlé that has spent over a hundred years in the country and has spent much of the last decade fighting a bruising battle over its flagship