With Oreo & Cadbury in the bag, Mondelez eyes more brand tie-ups in India

Firm has tied up with various regional dosa and sweets makers in Chennai to come up with chocolate dosa, Mysore Pak and other products

After coming up with Cornetto Oreo and other collaborative products, Mondelez India is looking at more such tie-ups with other companies as well as within the firm itself. Through such efforts, which have largely been driven by innovative products, the chocolates major is pinning its hope to stay ahead of the competition in the country.

“We will continue to evaluate such collaborations; not only with brands outside Mondelez but with those also within. The idea is to get our brands to enter new categories,” Anil Viswanathan, director of marketing of chocolates at Mondelez India told Business Standard.

In the recent past, Mondelez