With rapid growth, India's advertising sector eyes Rs 1-trillion mark

India is expected to be among the top contributors in terms of incremental ad spends in the world

India's advertising growth rate will continue to be robust over the next few years as companies across the board retain their brand-building and promotional budgets. While it took 10 years for the domestic ad industry to add Rs 50,000 crore in terms of size, moving from nearly Rs 20,000 crore in 2009 to Rs 70,000 crore in 2019, the next Rs 50,000 crore could come in less than half that time, estimates by some of the country's top media agencies, including Dentsu, Omnicom Media Group and GroupM, indicate.

Ashish Bhasin, chairman & chief executive officer, South Asia, Dentsu Aegis Network, said