With RJio extending Prime membership, incumbent operators to face heat

Pricing recovery in telecommunication sector unlikely in near term with pricing war continuing

The telecommunication sector has to wait a little longer for recovery in pricing.

Reason? Reliance Jio has extended the benefits of its Prime membership by another year. This will keep the competitive intensity intact, with incumbent operators continuing to focus on subscriber share.

The Mukesh Ambani-owned company had in January reduced rates and enhanced data limit for several plans.

Through the Prime membership, Jio offers preferential tariffs and complementary content to enrolled subscribers. For existing subscribers, the company has extended the service free of cost. New subscribers can become prime members by paying Rs 99.

“Competitive intensity is unlikely to abate soon. As the