With Twitter, we'll have broader reach: Justin Smith

Interview with Justin Smith, chief executive, Bloomberg Media

On Monday, Bloomberg Media joined hands with the $2.53-billion Twitter to create what the duo call a ‘a 24x7 global, live, social and streaming platform’ for news. The unnamed service will launch in late 2017. Bloomberg Media provides news across TV, print, radio, events and online. It has 2,600 journalists and analysts in 70 countries. It is the media arm of privately-held Bloomberg, a global financial information service that derives its revenues and reputation from 325,000 terminals at subscriber locations. Justin Smith, chief executive, Bloomberg Media, spoke to Vanita Kohli-Khandekar over phone from New York, on the tie-up. Edited excerpts:

What