He has never been afraid of taking on the multinationals. So in 2005 when Nestlé started offering South African hypermarket Shoprite at a price lower than they charged Kishore Biyani’s retail outlets, he promptly withdrew its entire range of products from his stores in retaliation. His confrontationist strategy, alleging that the Swiss major was indulging in predatory pricing, worked. Nestlé relented and its products were back in Biyani’s stores.
Yet, 16 years later, Biyani’s battle with the world’s largest e-retailer, Amazon, is not going in his favour. This week, the Delhi High Court directed his flagship company to maintain the