Women-led DTC cos on the rise, make up 40% of segment on Instamojo: study

Over 500,000 women visited Instamojo website in 2021 inquiring about setting up their business on the e-commerce platform, the report says

More women-led DTC (direct to consumer) businesses are coming into the spotlight. Over 500,000 women visited the Instamojo website in 2021 inquiring about setting up their business on the e-commerce platform, according to the ‘Indian DTC brands eCommerce outlook 2022’ report launched by Instamojo.

About 40 per cent of the total online businesses using Instamojo are women, with increased interest from women aged above 50, said the report by Instamojo, India’s largest full-stack digital solutions provider for D2C and small business owners, which conducted a study across its platform to understand the trends and developments in the DTC e-commerce space.  The