World's largest beer maker adds Budweiser Magnum whiskey to its India menu

India's love for darker spirits makes the world's largest beer maker enter the whiskey segment in the country

The world’s largest beer maker has added whiskey to its menu in India.

Anheuser-Busch InBev (AB InBev), the Belgian brewer behind the popular Budweiser brand that beer guzzlers are familiar with, on Wednesday entered the whiskey segment in India with the launch of the premium Budweiser Magnum Double Barrel whiskey.

AB InBev’s fresh foray comes at a time Indians are veering towards consuming darker spirits and looking for more value, the company said. India is also the largest consumer of whiskey in the world.

“People do the value equation and find that it would be better to spend money on