Xerox India eyes 30% market share in PPP copier

Document management company, Xerox India is eyeing a 30 per cent market share from 11 per cent in the PPP (Print Per Minute) copier category this year.

"For us achieving a leadership position is to have 30 per cent market share by this year," Xerox India Director (Office Business) Princy Bhatnagar told PTI here.

The company is banking on 'HiQ LED Technology' (High Quality Light Emitting Diode) devices developed by its parent company Fuji Xerox in partnership with Japan-based Nippon Glass, to drive it to the leadership position, he said.

Bhatnagar said the HiQ LED Technology has benefits including high image quality and controlling the colour printing costs.

"Nippon Glass has collaborated with Fuji Xerox in R and D part of the technology, which mainly helps in managing the colour consistently", he said.

He said the LED is less expensive to manufacture.

With 45 per cent colour copier penetration in the South Indian market, he said the new technology allows colour printing "the way we want. South Indian market is very matured in this sector."

The price of the devices developed for the Indian market ranges from Rs four lakh for the basic model to Rs six lakh for the top end model, he said.

Commencing from Chennai, the company would launch the devices in 14 cities across the country, he said, adding "it will be followed by promotional campaigns."