Xiaomi launches sub-brand 'Poco', looks to strengthen premium portfolio

Xiaomi captured the top slot from Samsung in the smartphone market with its mass market products in the mid-segment late last year

Xiaomi has launched a sub-brand – Poco – to strengthen its presence in the premium end of the smartphone market. While the firm had been present in the premium segment, it is the high double-digit growth in the segment during the past few years that has attracted the Chinese handset brand’s attention towards it, said experts.

A new smartphone Poco F1, attractively priced at Rs 20,999, will give its journey a new start in the segment that so far has remained beyond Xiaomi’s reach. While the firm captured the top slot from Samsung in the smartphone market with its mass