Xiaomi's offline market share jumps to 20%; forays into Rs 25K category

On the back of Mi Homes and partner stores, share up from 0.5% in Q1 2017 to 20% by Q4 2018

On the back of a growing number of its flagship and partner stores in 100 cities, leading smartphone brand Xiaomi has seen its offline market share in India jump from 0.5 per cent in Q1 2017 to 20 per cent in Q4 2018.

The rise in offline market share has also meant that Xiaomi's online:offline ratio shift from 95:5 in 2017 to 65:35 in 2019. Having now launched its Redmi K20 series of smartphones, including Redmi K20 and Redmi K20 Pro, priced above Rs 20,000 and Rs 25,000 respectively, Xiaomi is now looking to up the ante in the premium category