Xiaomi seeks to expand beyond smartphones in India: Manu Kumar Jain

In interaction with Gireesh Babu, Managing Director of Xiaomi India dwells on the company's retail strategy in India and the way forward with newer products

Xiaomi India has launched its first flagship experience store in India, offering products sold in China but hitherto not available in India. The products this store in Chennai will offer include an electric cycle, a self-balancing scooter and an electric folding bike. The company plans to use feedback from customers on these products to understand the level of customisation required before launching some of them in India. In an interaction with Gireesh Babu, Xiaomi India's MD Manu Kumar Jain dwells on the company's retail strategy in India. Edited Excerpts:

What is the idea behind displaying products that you haven't yet