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Yahoo! buying Summly to boost searches on mobiles

Bloomberg
Yahoo! Inc says it's buying mobile-product company Summly to simplify how consumers access information.

Summly, created by Nick D'Aloisio at the age of 15 in London, allows users of mobile devices such as smartphones and tablets to more easily find the news and information that's important to them, Yahoo said in a blog posting.

"Most articles and Web pages were formatted for browsing with mouse clicks," Yahoo said.

"The ability to skim them on a phone or a tablet can be a real challenge. We want easier ways to identify what's important to us." D'Aloisio and the Summly team will join Yahoo in the coming weeks, according to the blog.
 

Terms of the transaction weren't disclosed. The Sunnyvale, California-based company's shares have advanced 17 per cent this year. Yahoo CEO Marissa Mayer has said the company is looking to create services for mobile devices that fit into people's "daily habits."

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First Published: Mar 25 2013 | 10:40 PM IST

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