Japanese two-wheeler maker Yamaha on Friday announced its foray into the racing kits business in India and has tied-up with racing equipment maker Daytona for import and sale of the merchandise.
The company said the racing kits would be used exclusively for Yamaha’s YZF-R15 and FZ series models. “This is the first time we are venturing into the racing kits parts business. Our aim is to encourage safe racing culture among our customers and also build the company’s brand image,” said Sanjay Tripathi, motor division head product, planning & brand management, India Yamaha.
