Yamaha Motor launches Fazer in India

Introduces advanced technology through the "Next Generation Executive Commuter".

Following is the text of the press release issued by Yamaha Motor today.

Yamaha Motor India Pvt. Ltd., a 100% subsidiary of Yamaha Motor Co., Ltd., Japan today introduced Fazer, the next generation executive commuter, in the Indian market. A marvel of advanced Yamaha technology and innovative international design trends, the Fazer brings new excitement to the executive commuter segment in India. Priced at Rs. 43,990 (ex-showroom Delhi), this 125 cc bike is in sync with the new corporate philosophy of Yamaha Motor India aimed at offering products that deliver well on three crucial parameters of Style, Sporty and Technological Innovation.

Commenting on the launch of Fazer in India, Mr. H Yanagi, CEO and Managing Director, Yamaha Motor India said, "True to Yamaha's belief of setting new benchmarks by offering products that surpass customer expectations, the new Fazer will redefine the executive commuter category in the country. Fazer has been specifically designed keeping in mind the distinct needs of the Indian customers. The motorcycle combines the basic functions of a commuter bike with the extra appeal of more power with good pick up, new styling and greater comfort. Fazer, with its unique features, will offer a comfortable and enjoyable ride to its users. It's style, features and performance ensure the vehicle is a winner in both looks and function."

Making Fazer a powerful value for money proposition for the discerning customers is the unmatched power and superior mileage of the bike. Powered by a 125 cc, 4 stroke, air-cooled SOHC 2-valve single cylinder engine that delivers power with outstanding pick-up, Fazer also offers excellent fuel economy and superb riding comfort. The bike comes with a BS carburetor equipped with the unique Yamaha Throttle Position Sensor (YTPS). The first ever on an Indian model, the BS carburetor utilizes information from the Throttle Position Sensor to provide highly precise adjustment of the ignition advance based on the degree of throttle opening at any given time by means of 3-dimensional digital mapping. This optimises the functioning of BS carburettor while also ensuring outstanding combustion efficiency and, thus, maximised fuel economy and good pick up.

This next generation executive commuter also strikes a perfect balance of style and comfort. Giving the Fazer a distinct look is the first ever wide-spaced dual headlight. Equipped with the latest multi-reflector technology, the dual headlight design is in line with the latest international design trends. The taillight has also been integrated with the flashers to give the bike a new classy look.

True to its promise of offering immense riding comfort, the Yamaha Fazer's front and rear suspensions come with plenty of cushion stroke. While the front fork adopts 35 mm diameter inner tubes that provide a wheel stroke of 120 mm, the rear suspension adopts a 5 step adjustable, light weight unit with a built in large diameter rod and cylinder and optimized lever ratio. The front and rear suspension with long stroke ensures a comfortable and fatigue free ride for the rider and the passenger. To further enhance the riding experience for both rider and the passenger, the company has also adopted a new spacious seat design that provides equal space for rider and passenger.

For more enjoyable riding experience, Fazer comes equipped with 18-inch zapper tyres. 150 mm diameter front and 130 mm diameter rear dust resistant drum brakes for excellent stopping power add another performance dimension to the bike.

An environment friendly vehicle, the new Fazer meets the Indian 2005 emission standards. FAZER is also the only bike in the India to have a low environmental impact non-asbestos type clutch friction plate and brake shoes.

Fazer's meter panel features the first combination indicator of speedometer and tachometer ever on the Indian roads. In addition, a large capacity stylish muffler is adopted to provide optimum exhaust performance, low noise and sporty sound. To offer a 'noise-less' riding experience, Fazer has silent type cam chain, thicker fins on the cylinder head and plastic resin gears for the oil pump.

Fazer comes with a large fuel tank, lightweight diamond type frame for more balance and rigidity, stylish light weight die cast aluminum rear footrest bracket, cast aluminum grab bar that also serves as a taillight protector and a sari guard. These features not only make it stand apart from other bikes in its category but offer some unique benefits as well. The large fuel tank enables the rider to travel long distances without stops for re-fuelling. The shape of the fuel tank has been specially designed to give excellent knee grip to the rider for good riding comfort.

Available in four exciting metallic colours "� deep red, deep purplish Blue, bluish black and dark grey, Fazer will be available through a 450 dealer strong network of Yamaha Motor in India. The sale of Fazer will start from 7th July,2004 and the company aims to sell around 40,000 Fazer in calendar year 2004.

Mr. A. V. Srinivasan, Executive Vice President, Sales & Marketing said on the occasion "Yamaha has been steadily improving its standing in the Indian market. In the coming few years, our focus would be to lead the market in terms of product quality & customer satisfaction. And Fazer will enable us to achieve these objectives and further strengthen our position in the Indian motorcycle market".

About Yamaha Motor India Private Limited: Yamaha Motor India Pvt. Ltd. is a 100% subsidiary of Yamaha Motor Co., Ltd., Japan. Its product range includes CRUX in the Basic segment, Libero & RX135 in the Standard segment, Fazer in the Deluxe segment and Enticer in the pleasure segment. With the launch of various 4-stroke motorcycles, which give true value for money in terms of superior mileage, performance & durability, the company has gained the reputation of a reliable 4-stroke Motorcycle manufacturer.