Yet another magazine

TATTLE

Anurag Batra, managing director, exchange4media.com, has confirmed rumours that his organisation is launching a magazine aimed at at the retail and franchisee industry.

Though Batra will not divulge details about the new product, he says that there is a big business opportunity in this area.

People in the know say that in all probability the magazine will be called Franchisee Plus. A full-fledged editorial team is in place and the magazine will hit the stands within a few weeks of exchange4media.com obtaining the approval of the Registrar of Newspapers.

This will be exchange4media's second pr int product. The first, a monthly magazine on advertising, marketing and media called "Pitch," hit the stands a few months back.

Exchange4media is a two-year-old website on the media and advertising industries.