Yoga, music breaks help Flipsters pull off first virtual BBD sales

While the teams were working from home since March, the question on top of their minds was how they would pull off the BBD sale, if it were to happen virtually

Manjari Singhal, director (brand marketing) of Flipkart, did not sleep for more than 3 hours a day during the past week, while the company’s Big Billion Days (BBD) sale unfolded.  Never did she, however, feel a burn-out or lack of spirit, she claims. 

“We were given breaks for 15 minutes four times a day, which were meant to refuel and re-energise the employees,” says Singhal.  

During a regular BBD sale, if one visits the Bellandur campus of the e-commerce major, it looks like a carnival with people buzzing on floors, and music and art sessions happening in huddles.

However, during the seventh edition,