You cannot satisfy the Indian consumer with cosmetic changes: Kim Ki Wan

Consumers no longer buy only products, but also concepts, Kim Ki Wan tells Ritwik Sharma

How has the Indian market evolved during the two decades that LG has been present in the country and what are its unique challenges?

If I summarise the 20 years of our existence in India in a word, it’s change. During this period if you compare India with the rest of the world, India has been full of changes. Why do we have to change every year? Because Indian consumers, economics and market are extremely dynamic, and so it’s full of excitement. So, accordingly in terms of product line-up every year it forces our improvement for the best. But from