Young Chandigarh entrepreneurs Vishal Jain and Anuj Aggarwal are gearing up to get their company logo placed on the Vodafone McLaren Mercedes cars that will race at the second season of the Indian Grand Prix from October 26 to 28. Jain and Aggarwal emerged as the top two small and medium enterprises (SMEs) in the city qualifier of the Vodafone Drive into the Big League – II, an initiative of Vodafone India.
Winners across 10 cities in the country will participate in the competition’s grand finale, to be held in Delhi. It will feature 21 participants battling it out in an eight-part reality series on national television through September and October. The winner will be selected by an expert jury ,who will provide them with real situations that each of their businesses could face and how they would work around those situations.
Kavita Nair, vice-president, marketing, Vodafone Business Services, told Business Standard that in the first season of the competition, New Delhi-based M/S ABC Consultants won the title amongst the 80,000 companies vying for the title and had their logo displayed on the Vodafone McLaren Mercedes car that raced in the first Indian Grand Prix.
She added that the SME players get a platform through such events for global exposure.
She added that the display of the company’s logo in an international sports event also boosts the confidence of the ancillary players who normally work under the shadow of their mother units.
Founded in 1998, Ludhiana-based Neva Garments has a turnover of around Rs 100 crore and an employee base of over 1,000.
Its founders NK Jain and Vishal Jain started by producing thermal wear, but have expanded into a variety of products including sportswear, innerwear, active wear etc. They now have a market share of over 30 per cent in the thermal wear segment.
The young businessmen now plan to make the brand strong on the online platform, as well as expand their retail business and export market. The company has already brought in innovations in the thermal wear segment through a sweat-free range of raw material, and their designs, which they promote through their logo ‘Live Free’, have been created in a way to add value to the lifestyle of the customers.
Chandigarh-based Altruist Technologies Pvt Ltd was founded in the year 2006 has emerged as a front-runner in the mobile social networking space in India, Indonesia and Nigeria, and is spreading fast to other similar geographies. Besides its flagship voice-based mobile social network, it runs jobson phone, manages end-to-end the mobile/digital strategy for multiple media clients and brands, hosts and manages voice infrastructure for leading content owners and distributors. It has made successful forays into M-Governance, Handset based applications and a video-sharing platform.
Under its founders Dheeraj Aggarwal and Anuj Aggarwal, the company has reached at a turnover of Rs 70 crore with a market share of 20 per cent in the valua-added service segment and 80 per cent of the market share specifically in the product that they are dealing in. The company plans to add more products and take them to other developing countries so that people can benefit out of technology. The USPs of the company are innovation, efficacy and that it is one of the few companies dealing in this kind of a software product in India.
