YouTube aims to bring Shorts into the limelight, says Satya Raghavan

Raghavan said the firm was constantly adding more product features, depending on how consumers are using some of the existing ones, so that the product becomes more robust

YouTube wants the spotlight to be on its short video offering YouTube Shorts, and sees social commerce becoming a revenue stream after its acquisition of simsim earlier this year, said Satya Raghavan, director of YouTube Content Partnerships, India.
 
As Shorts is still in the beta phase, the YouTube Shorts Fund – a $100 million fund launched in August that will be used to pay creators – will work differently from the usual route for creators to make money, which is either through ads or memberships.
 
Raghavan said the firm was constantly adding more product features, depending on how