YouTube is focusing on advertising revenues rather than subscriptions

YouTube plans to leverage its advertising prowess to garner a larger share of that growing revenue

Netflix, Amazon Prime Video or Disney+ Hotstar, players in the video-on-demand or over-the-top (OTT) business are aggressively pushing for more subscription revenues in India. That is understandable.

Hong Kong-based Media Partners Asia (MPA) has estimated that subscription revenues will go up nearly fourfold to hit $1.85 billion in 2025, from just $0.5 billion in 2020. Advertising revenues will grow relatively slower, moving up threefold to hit $2.6 billion in 2025. And with OTT players expected to invest over $700 million annually (including sports), they would also want subscriptions rather than depend only on advertisers for revenue. On average, OTT players