Yulu bikes: Pedal your way to beat the traffic and make a greener tomorrow

How InMobi co-founder Amit Gupta's new venture Yulu is solving the problem of shorter distance connectivity in a sustainable manner

After running InMobi, one of India’s most successful Unicorns for over 10 years, co-founder Amit Gupta had a different calling last year. He had just turned 40 and wanted to retire.

But then he had second thoughts, and the entrepreneurial bug in him felt retiring that early would be way too boring. The serial investor, who has so far invested in about 30 startups, including RazorPay, Wooplr and LetsVenture, wanted to pursue something that could contribute towards solving two of the major societal issues that cut across all strata of the society and affect everybody, rich or poor.

“Traffic and