About the venture, the cricketer said, "I see a lot of potential and aggression in the brand to give its best to the customer bringing much needed change in the private aviation sector which was long awaited."
In a country with over 200 functional airstrips and less than 40% of this connected by commercial airlines, the scope for growth in private aviation for Tier 2 & Tier 3 city connectivity is tremendous.
Nishant Singhal, CIO, YouWeCan Ventures said that the increasingly crowded start-up funding space is constantly looking for innovative investment opportunities that most others don't see at the outset and for young businesses that will disrupt market spaces they operate in.
"By addressing stakeholder problems with service offerings for private aviation customers we see JetSetGo evolving to be the new travel platform for a rapidly growing high-end luxury experiences market," he added.
"With our involvement and endorsement by Yuvraj the business will charter new territory," he said.
Speaking on the deal Sudheer Perla, co-founder of JetSetGo said: "Our clientele not only comprise corporate houses, sports personalities, celebrities or HNI's but also those who see value in quick and easy connectivity to locations still not served by commercial airlines. The decision to partner with YouWeCan was an easy one because who better to have as an investor than a customer himself".
Kanika Tekriwal, CEO and co-founder of the company, said they are in the business to expand market size, bring new users and customers into the mix and, more importantly, deliver an experience through the process.
The private aviation industry in India has historically been operating behind closed doors with alarmingly low levels of market awareness and product information.