Neutraceutical major Zandu Pharmaceuticals has initiated its retail foray to market its products through its own exclusive stores. It has opened its own store at Mahalaxmi, Mumbai.
This is the first store that the company has opened outside its depot, which it had converted into a store way back 1976. But besides that depot, Zandu has always sold its products through chemists, druggists and groceries.
Bhaskar Parikh, vice-president (marketing), Zandu Pharma, said,
