 "Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd at the launch of new ditto TV in Mumbai. (Pic: Suryakant Niwate)")
The Punit Goenka-led Zee Entertainment Enterprises Limited (ZEEL) has entered a definitive agreement to acquire 9X Media and its subsidiaries from Rivendell PE LLC (earlier known as New Silk Route) and the other shareholders through an all-cash transaction amounting to Rs 160 crore.
With this, ZEEL strengthens its music portfolio significantly. Currently, the network has Zing, which is a music channel targeted to cater to the requirements of a young audience. Originally launched as Music Asia in 1997, the channel was subsequently re-launched as Zee Music in 2000. In 2009, however, it underwent another name change and became Zing. In
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